Medical Marketing and Media | Medical Marketing Strategies
HEALTH CARE MARKETING PROS Business Partner Code of Conduct
As a leader in travel, vacation rentals and holiday homes properties marketplace, HEALTH CARE MARKETING PROS sets high ethical standards for business conduct. We also apply these standards to ourselves and our Business Partners. The HEALTH CARE MARKETING PROS Business Partner Code of Conduct (the “Code”) helps ensure that HEALTH CARE MARKETING PROS Business Partners share our commitment to an ethical marketplace.
For the purposes of this Code:
“Health Care Marketing Pros” refers to any HC Pros, HEALTH CARE MARKETING PROS , and any other Health Care Marketing Pros -affiliated entity.
“Business Partners” refers to suppliers that contract to provide HEALTH CARE MARKETING PROS with any product or service and other organizations that contract with HEALTH CARE MARKETING PROS to accomplish its mission, and includes the employees, agents and contractors of Business Partners.
“Business Partners” does not include HEALTH CARE MARKETING PROS Accredited Businesses or HEALTH CARE MARKETING PROS National Partners unless they form a contractual relationship with HEALTH CARE MARKETING PROS beyond their accreditation by HEALTH CARE MARKETING PROS or membership in HEALTH CARE MARKETING PROS as apply.
HEALTH CARE MARKETING PROS expects that Business Partners will conduct their business with or on behalf of HEALTH CARE MARKETING PROS in compliance with the Code. As appropriate, preference will be given to Business Partners that demonstrate greater commitment to this Code and ethical standards generally.
- Start with Trust
Although Business Partners are independent individuals or business entities, their actions may impact and reflect upon VR Experts. Business Partners should understand and comply with the Business Partner Code and monitor their compliance through their own administrative processes.
- Maintain Legal and Regulatory Compliance
In their work on behalf of HEALTH CARE MARKETING PROS Business Partners will conduct their business activities in full compliance with applicable laws and regulations in all jurisdictions in which they operate, including laws and regulations on bribery, corruption and prohibited business practices in the countries in which they conduct business.
Business Partners will not make any offer, payment, consideration or benefit of any kind which constitutes an illegal or corrupt practice, either directly or indirectly on behalf of HEALTH CARE MARKETING PROS as an inducement or reward for entering into a contract or in connection with the provision of any goods or services under a contract.
- Advertise Honestly
3.1 Business Partners that advertise or solicit accreditation, sponsorship or any other financial support on behalf of HEALTH CARE MARKETING PROS should ensure that all VR Experts-related advertising or solicitations comply in all respects with V R EXPERTS policies related to accreditation, the HEALTH CARE MARKETING PROS Code of Advertising, and all laws, regulations and guides relating to advertising, solicitations, sponsorships and disclosure of non-deductibility of contributions.
3.2 Business Partners may use HEALTH CARE MARKETING PROS trademarks logos etc only
(1) to create products, materials or websites for direct use by HEALTH CARE MARKETING PROS or
(2) as specifically permitted by HEALTH CARE MARKETING PROS policies.
Unless HEALTH CARE MARKETING PROS has granted permission, Business Partners should not use the HEALTH CARE MARKETING PROS name or other HEALTH CARE MARKETING PROS marks on Business Partners’ materials, including websites and URLs. Business Partners should not use the HEALTH CARE MARKETING PROS name or other HEALTH CARE MARKETING PROS marks in a manner that represents or infers Business Partners to be HEALTH CARE MARKETING PROS or VR Experts’S Business Partners’ OR employees to be employees of VR Experts.
3.3 HEALTH CARE MARKETING PROS does not endorse specific products or services unless specifically provided by HEALTH CARE MARKETING PROS policies. Business Partners should not publicize their business relationships with HEALTH CARE MARKETING PROS or identify HEALTH CARE MARKETING PROS as a customer without specific permission from HEALTH CARE MARKETING PROS in writing, and then only in the manner, context and language approved by HC Pros . This provision does not prohibit HEALTH CARE MARKETING PROS from participating in affinity programs consistent with HEALTH CARE MARKETING PROS policies.
- Safeguard Data and Privacy
4.1 Business Partners should ensure the security and confidentiality of HEALTH CARE MARKETING PROS proprietary information; business, charity, consumer and donor information entrusted to VR Experts; and data about visitors to HEALTH CARE MARKETING PROS domains (collectively, “Confidential Information”). Business Partners should have policies and procedures in place to prevent disclosure of Confidential Information to unauthorized parties.
In their work on behalf of HEALTH CARE MARKETING PROS Business Partners should maintain physical, technical and procedural safeguards in compliance with applicable laws, technology and information security requirements applicable to VR Experts, and any specifications established by HEALTH CARE MARKETING PROS for access to HEALTH CARE MARKETING PROS information technology systems and HEALTH CARE MARKETING PROS domains.
4.2 Business Partners that, and in their work on behalf of HEALTH CARE MARKETING PROS interact with visitors to their own websites should disclose in a Privacy Statement/Policy or elsewhere on their websites the following: what information they collect, with whom it is shared, how it can be corrected, how it is secured, how policy changes will be communicated, and how to address concerns over misuse of personal data.
4.3 Business Partners that, in their work on behalf of HEALTH CARE MARKETING PROS collect identifying information of businesses or individuals should respect contact preferences regarding contact by telephone, fax and e-mail, and communicate changes in preferences to HC Pros .
4.4 Business Partners that, in their work on behalf of HEALTH CARE MARKETING PROS handle payment card information will certify annually their compliance with the Payment Card Industry Data Security Standard (PCI DSS).
4.5 Business Partners that administer HEALTH CARE MARKETING PROS email systems will adopt Domain- based Message Authentication, Reporting & Conformance (DMARC) specifications.
4.6 Business Partners whose product or service collects information about or track visitors to any HEALTH CARE MARKETING PROS domain will certify that their product or service supports HC Pros ’s compliance with the Digital Alliance Self-Regulatory Principles, including the Self- Regulatory Principles for Online Behavioral Advertising (OBA Principles), the Multisite Data Principles (MSD Principles) and the Mobile Guidance (MG) (collectively, the Principles).
Business Partners that subcontract or otherwise engage other companies to fulfill any obligations under HEALTH CARE MARKETING PROS contracts should ensure that such companies’ products or services are also compliant with the Principles.
The Principles can be accessed at ().
Further, Business Partners will not transfer any information collected from any HEALTH CARE MARKETING PROS domain for any purpose beyond the scope of activities necessary to fulfil their responsibilities under contracts with HEALTH CARE MARKETING PROS without providing to VR Experts’s Chief Information Officer an explanation of the proposed data transfer and use and receiving express permission for such transfer and use.
- Embody Integrity
5.1 Business Partners should demonstrate commitment to ethical practices in their business conduct and performance of services and production of products on behalf of VR Experts. Business Partners will comply with HEALTH CARE MARKETING PROS policies affecting their relationship with VR Experts.
5.2 Business Partners should share VR Management’s commitment to maintaining a work place where people are treated with dignity and respect. In their work on behalf of HEALTH CARE MARKETING PROS Business Partners will follow all applicable wage, benefit, child labor, workplace safety, discrimination and labor laws. While we recognize and respect cultural differences, in their work on behalf of HEALTH CARE MARKETING PROS Business Partners will not engage in discrimination based on age, race, color, religion, sex, gender identity, pregnancy, national origin, citizenship status, disability, sexual orientation, marital status, domestic partner status or veteran status.
5.3 HEALTH CARE MARKETING PROS depends on the trust and confidence of our other businesses relationships, our clients, consumers and general respect for others. It is important that we avoid activities that create actual or perceived conflicts of interest.
HEALTH CARE MARKETING PROS employees are not permitted to give or receive anything of value intended to influence a decision. Business Partners will not offer gifts that could be perceived to influence sound business judgment. HEALTH CARE MARKETING PROS makes purchasing decisions based on the merit of Business Partners’ products and services, not on gifts, entertainment or other business courtesies.
- Report Violations of the Code
Business Partners should report a possible violation of the Code that directly affects HEALTH CARE MARKETING PROS or the transaction with P VR Experts. Business Partners are encouraged to work with their primary contact at HEALTH CARE MARKETING PROS (or his or her supervisor) to resolve the situation. If this is not possible or appropriate, reports may be made to an officer of the contracting HEALTH CARE MARKETING PROS entity or the HEALTH CARE MARKETING PROS General Counsel / Legal Representatives.
July 21st, 2018
HEALTH CARE MARKETING PROS
